Enterprise Microblogging und Soziale Interaktion (2): Soziale Hinweisreize

Gemeinhin heißt es, dass man mit geschrieben Texten weitaus weniger kommunizieren kann als bei der persönlichen Begegnung. Denn wichtige Informationen sind in Texten nicht enthalten. Das trifft etwa auf den Tonfall zu, sowie auf Gestik und Mimik. Bei Menschen, die sich nicht kennen und dennoch miteinander kommunizieren, spielt auch das Alter, die gesellschaftliche Position (Status) oder die Erscheinungsform (Kleidung) eine Rolle dabei, wie Gesprächsinhalte zu verstehen sind. Die sogenannten sozialen Hinweisreize, also Gestik, Mimik, Alter, Auftritt, fehlen in der Schriftsprache weitgehend – so also auch beim Microblogging. Das heißt aber nicht, dass es keine Hinweisreize gibt.Goldhaber



Enterprise Microblogging & Social Interaction (1): Taking the Turn

The social of social software has still not being captured comprehensively, yet. Why is that? Social aspects of communication are relevant for implementation as well as for design. They are pretty well investigated in principle. This blog series likes to fill some knowledge gaps towards this issue. Lets start with the relation between Turn-Taking and design.

woman and man talking silhouettesThe design of an enterprise microblogging platform affects the mode of how and about what we communicate. Why? Easy: Because like with face-to-face interaction using social software is determined by informal rules that shape our behavior.

We know from interaction research the following example:



Microblogging: Making improbable Communication probable

Why is Twitter, or rather the microblogging-principle, so successful in corporations?

Everybody speaks about Twitter, even with respect to communication within firms. Products like Yammer or Communote, that serve for professional microblogging within organisations and corporations, show that there is a demand. The newest collaboration suites start to implement microblogging functionality, too.

In order to get a satisfying answer to the question, why the communication principle of microblogging is successful we should look to some principles of human communication. I start with the following question: Why is communication very often improbable? And I will connect it with microblogging: How can microblogging help to cope with this issue?

This is a translation of my German blogpost from 18th May 2009

What is ‘improbable communication’?

Niklas Luhmann, probably Germany’s most important contemporary sociologist (died in 1998), stated that communication is improbable per se (in Soziologische Aufklärung III, 1981,  p.31). This, however, seems to be a contradiction to Paul Watzlawick’s famous sermon “It is not possible to not communicate”.

For Watzlawick each kind of behaviour is communication, i.e. it consists of sending some messages that can be observed by others. Try, for example, being in an elevator with somebody foreign and not to communicate. You will not be lucky because everything you are doing will send some signals that are ready for interpretation by the other.

However, Luhmann does not mean this kind of communication as it is a very broad definition of communication and, important for us in terms of digital social media, because it means physical presence. I, however, want to talk about physical absence, which is typical for microblogging. (weiterlesen…)

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